Building pride for lions in Malawi

Jacqueline Deely
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Grantee Lilongwe Wildlife Trust
Type Campaigns
Location Malawi
Grant Amount $58,014
Duration 1 year

Malawi is a country where until recently, lions were at real risk of going extinct. During 2017, the LRF provided support for the reintroduction of lions into Liwonde and Majete national parks. The future is thus brighter for the species, but significant threats remain. Lions in Malawi are threatened by severe poaching of their prey for bushmeat and also lack of tolerance among local people for lions which stifles prospects for natural re-colonization of protected areas from populations in neighboring countries.  Lilongwe Wildlife Trust has been awarded a grant to embark upon a social and behavioral change communications campaign. This campaign will work to re-frame the lion as a national treasure and asset for Malawi, and to raise awareness about the threats posed to Malawi’s lions and the nations tourism industry via the trade in illegal bushmeat and trade in carnivore products. This campaign, it is hoped, will reduce demand for bushmeat sourced from poachers and for other wildlife products.